Mark - it is worth mentioning at this point - is a big fan of appearing in magazines. He has already wangled himself a regular column in Dubai's Campaign magazine, where he discusses advertising trends in exchange for them putting a picture of him next to the by-line.
In fact, a quick glance through the local marketing press is a bit like playing 'Where's Wally?' with Mark appearing in all sorts of unlikely places as a result of him regularly plying his agency's PR company with snapshots.
Unsurprisingly, Mark's media-hungry alter-ego jumped at the chance of a front cover appearance.
'Actually,' says the photographer. 'Research has shown that people much prefer women and children on the cover.'
So, Mark has to stand by while a grumpy Rachel, grumpier Dylan, and an unsurprisingly (given the worrying amount of genes inherited from her father) keen Jody sat through the photoshoot, while Rachel grumbled that they were called 'shoots' for a reason.
Just when everyone thought the worst was over, and the photographer was packing up to leave, Mark piped up,
'The garden looks really nice at night when it's all lit up. Why don't you pop back later?'
'Yay!' shouted Jody.
'I'm finished,' said Dylan firmly.
'Aaarrrrghghghgh,' said Rachel.
'Ok, why not?' said the photographer, who even let Mark be in the garden picture because it would be appearing inside the magazine rather than on the cover.
Dylan & Rachel were eventually tempted to participate with promises of chocolate. But they insisted that Mark was the one who had to sit for hours with his legs dangling in the cold pool.
The pictures didn't turn out too badly, and Rachel was particularly pleased to find Mark's garden shot next to an enormous puckered-up camel.
Even better is the interview inside. Katy has already sent a 'rotflmao' email, commenting on the irony of lazy-Rachel's alleged quote: 'and you can run, walk or roller skate all around the place.'